Don’t think these products will go away anytime soon. The $66 jade egg and $55 quartz egg — of which the company sold 3,000 — are still for sale at Goop.com. But the claims that accompany them have been watered down to “ensure compliance” with the terms of the settlement, the New York Times noted.
So Goop now says the eggs will increase “sexual energy and pleasure” and boost “positive energy and love.” (The Judge flowers were taken off the site for reasons unrelated to the settlement.) While these statements are certainly woo-filled, they’re not as dangerous as the earlier medical promises.
Over the years, Goop has been subject to a barrage of criticisms, and its empire has only expanded. And it often seems as though Goop has relished the bad press. In a Times profile of Paltrow, journalist Taffy Brodesser-Akner reported that every time there’s blowback about some dubious vaginal maintenance routine or detox therapy featured on Goop, it creates what Paltrow called “cultural firestorms” that draw traffic to the site.
“I can monetize those eyeballs,” Paltrow told a Harvard business class. So it’s possible that this new settlement, instead of denting Goop, may only help it grow. But the challenge for the site will be selling things like egg-shaped vagina rocks if it can’t make fantastical statements about them.
Author: Julia Belluz