What Google searches for porn tell us about ourselves.
Last year, I interviewed Seth Stephens-Davidowitz, author of Everybody Lies, a new book that uses data on America’s Google habits as an insight into our national consciousness.
Two findings from the book dominated the conversation: America is riddled with racist and selfish people, and there may be a self-induced abortion crisis in this country.
But there was plenty more revelatory data in the book that we didn’t cover. So I wanted to follow up with Stephens-Davidowitz to talk about some of the other provocative claims he is making.
I was particularly interested in sexuality and online porn. If, as Stephens-Davidowitz puts it, “Google is a digital truth serum,” then what else does it tell us about our private thoughts and desires? What else are we hiding from our friends, neighbors, and colleagues?
A lot, apparently.
Among other things, Stephens-Davidowitz’s data suggests that there are more gay men in the closet than we think; that many men prefer overweight women to skinny women but are afraid to act on it; that married women are disproportionately worried their husband is gay; that a lot of straight women watch lesbian porn; and that porn featuring violence against women is more popular among women than men.
I asked Stephens-Davidowitz to explain the data behind all of this. Here’s what he told me.
Last time we spoke, I asked you about the most surprising or shocking finding in your research. We talked about racism and the possibility of a self-induced abortion crisis in America. Here I want to dive into something a little lighter: sexuality and online porn.
What did you learn about this?
Porn is the biggest development in sexuality research ever. I don’t understand how social scientists weren’t begging Pornhub for their data. I was one of the only ones. I sent some of my results to some of the most famous sociologists and sex researchers in the world. Many of them had no interest.
Why does porn data offer such unique insight?
Well, to learn about sex, the main approach was to ask people. But people lie on sensitive topics such as sex.
You combed through the data — what did it say about us?
There’s a lot of variation in what people like. Probably 30 percent of people exclusively watch stuff that you would find disgusting.
Why focus on sex? Were you initially interested in this, or did the data lead you to it?
It’s a book about human nature. Sex is a big part of human nature. Some reviews of Everybody Lies have criticized me for being obsessed with sex. Everybody is obsessed with sex. If they say they’re not, they’re lying.
You point to some interesting data in the book about sexual orientation.
It’s clear that a lot of gay men remain in the closet. In places where it’s hard to be gay, such as Mississippi, far fewer men say that they are gay than in places where it’s easy to be gay, such as New York. But gay porn searches are about the same everywhere.
This doesn’t necessarily tell us how many people are gay in these areas, but it’s a revealing data point.
I look at the data a whole bunch of ways and conclude about 5 percent of men are predominantly attracted to men.
Can you really draw concrete conclusions from this sort of data? People search for things for all kinds of reasons, right?
I think porn is a pretty good measure of people’s sexual fantasies, even if they never act on them.
What’s your response to people who are skeptical of inferring anything from this stuff?
I think watching a porn video is a lot more telling than answering a survey question. I agree you should be cautious in how you interpret it, though.
Let’s talk about what married people are up to online.
The number one question that women have about their husbands is whether he is gay. And these questions are much higher in the Deep South, where my research suggests there are indeed more gay men married to women.
Do you think women are justified in their curiosity here? Is this a question they should be asking more often?
I think women are too obsessed with their husbands’ sexuality. Women are eight times more likely to ask Google if their husband is gay than if he is an alcoholic and 10 times more likely to ask Google if their husband is gay than if he is depressed. It is far more likely that a woman is married to a man who is secretly an alcoholic or secretly depressed than secretly gay. About 98 percent of women’s husbands are really straight. Trust me.
What are husbands secretly worrying about?
Whether their wives are crazy.
What should husbands be asking Google? What would they ask if they knew what their wives were Googling?
Whether their wives are more physically attracted to women than men.
Tell me about America’s suppressed sexual desires.
There are still sexual preferences that people hide today, even in socially liberal places. About one in 100 porn searches are for the elderly. Hundreds of thousands of young men are predominantly attracted to elderly women. But very few young men are in relationships with elderly women.
I’m not sure what I think about that. Any theories?
It’s interesting. Some sexual preferences I first learned about on The Jerry Springer Show, which featured really poor, uneducated people. People attracted to animals or family members or the elderly. But, now from seeing porn data, I realize those preferences also exist among wealthy, educated people. Wealthy, educated people are more cognizant of contemporary social norms, which means if you have such an attraction, you hide it.
I recall something in the book about the sexual preferences we hide largely for cultural reasons or for fear of being judged. Can you talk about that?
If you define being in the closet as picking partners based on what society wants rather than what you want, many people are in the closet. For example, I am certain a large number of men are more attracted to overweight women than skinny women but try to date skinny women to impress their friends and family members.
Porn featuring overweight women is surprisingly common among men. But the data from dating sites tells us that just about all men try to date skinny women. Many people don’t try to date the people they’re most attracted to. They try to date the people they think would impress their friends.
That says something truly awful about our cultural pathologies. People should be free to like whatever they want, but the pressures to conform are overwhelming — and ultimately unhealthy.
It’s also inefficient. There are a lot of single men and single overweight women who would be sexually compatible. But they don’t date, while the man tries and fails to date a skinny woman even though he’s less attracted to her. And then there are women who practically starve themselves to remain skinny so their husbands won’t leave, even though their husbands would be more attracted to them if they weighed more. The desire to impress people causes all kinds of inefficiency.
All right, give me a couple of unusual desires you noticed — one from men and one from women.
It is really amazing how much tastes can vary. There are women who just watch porn featuring short, fat men with small penises. There are men who just watch porn featuring women with enormous nipples.
How about other countries?
The number one Google search in India that starts “my husband wants …” is “my husband wants me to breastfeed him.” Porn featuring adult breastfeeding is higher in India than anywhere else. In just about every country, just about every Google search looking for advice on breastfeeding is looking how to breastfeed a baby. In India, Google searches looking for breastfeeding advice are about equally split between how to breastfeed a baby and how to breastfeed a husband.
After I published this finding, some journalists interviewed people in India. Everyone denied this. But I am sure, based on the data, that there are a reasonable number of adult Indian men desiring to be breastfed. It is really amazing that this desire can develop in one country without ever being openly talked about.
Any other findings from countries not named America?
Japanese men have recently become obsessed with tickling porn. More than 10 percent of Pornhub searches by young Japanese men are for “tickling.”
So basically all of humanity is united in its weirdness?
Yeah, basically. Some people respond to Indian men wanting to be breastfed and are like, “Indian men are so weird.” That’s not the right response. The data from porn tells us that everybody is weird. Thus, nobody is weird.
And yet we all feel weird because we assume (wrongly) that no one else is as weird as we are.
Sometimes I think it would be a good thing if everyone’s porn habits were released at once. It would be embarrassing for 30 seconds. And then we’d all get over it and be more open about sex.
Any other surprising findings about women in America?
About 20 percent of the porn women watch is lesbian porn. A lot of straight women watch lesbian porn.
That’s not very surprising.
Porn featuring violence against women is also extremely popular among women. It is far more popular among women than men. I hate saying that because misogynists seem to love this fact. Fantasy life isn’t always politically correct.
The rate at which women watch violent porn is roughly the same in every part of the world. It isn’t correlated with how women are treated.
Let me ask you this: Has all of this research changed how you think about sexuality in general?
I have always wondered how homosexuality made it through evolution. Like, isn’t evolution supposed to make people desire heterosexual sex with fertile people? But after studying porn, I realized homosexuality is hardly the only desire that doesn’t make sense from an evolutionary perspective.
Less than 20 percent of porn watched these days features vaginal sex to completion among two people who can conceivably have a healthy baby. Cartoons, anal sex to completion, oral sex to completion, foot sex to completion, incest, elderly porn, tickling, animal porn, sex with objects, etc.
Sex is clearly about a lot more than procreation, and I’d say a lot of needless suffering has resulted from our confusion about this.
I think the reason is we are growing up under very different conditions than we evolved under. Hunter-gatherer kids didn’t watch The Simpsons. And hunter-gatherer adults didn’t watch Simpsons porn. I think we are evolved so that if we grew up in hunter-gatherer conditions, just about all people would have an overwhelming desire for vaginal sex. But modern conditions take sexuality in all kinds of directions. I’m becoming more convinced of that the more data I look at.
So what’s the future of online porn? Where is it going?
I think anal sex will pass vaginal sex in porn within three years. That’s what my data models suggest.
Somehow that feels like a perfect point on which to end.
People should buy my book. There’s a lot more!
Author: Sean Illing
Getty Images Here’s how to understand the difference between everyday anxiety and an anxiety disorder.…
Getty Images Derek Thompson on what the end of monoculture could mean for American democracy.…
Jared Bartman for Vox Dangerous, polluting SUVs and pickups took over America. Lawmakers are partly…
The US approved a Texas power emergency as a blackout threat loomed due to a…
George Washington University students camp out on campus to demand that their university divest from…
The (bad) options for Americans facing an emergency expense. A 2023 Federal Reserve survey found…